Five Generations of Cork Innovation Since 1868
WE Cork represents more than just a flooring company—it embodies over 150 years of cork craftsmanship passed down through the Wicander family. The story begins in 1868 when August Wicander revolutionized cork manufacturing in Sweden, establishing a legacy of quality and innovation that would span generations.
In 1975, Hjalmar “Lalle” Wicander, a fourth-generation cork expert, brought that legacy to the United States by founding WE Cork in Exeter, New Hampshire. What started as a small supplier of cork underlayment soon evolved into one of America’s most trusted names in natural flooring and wall coverings.
Today, WE Cork continues to honor that tradition—combining timeless materials with modern design and sustainable practices.
A Journey Built on Family and Innovation
1868: August Wicander pioneers industrial cork manufacturing in Sweden, laying the foundation for a global family enterprise.
1975: Hjalmar “Lalle” Wicander establishes WE Cork in New Hampshire, introducing cork underlayment to the U.S. construction market.
1990–2022: Under the leadership of Ann Wicander, WE Cork expands its national presence and transitions from traditional glue-down tiles to modern floating cork flooring systems.
2023–Present: Tina Wicander Crossland, fifth-generation cork expert, acquires the company and guides it into a new era of innovation, digital design, and operational growth.
Rooted in Tradition, Designed for the Future
As WE Cork celebrates its 50th anniversary, the company remains focused on blending heritage with technology. From its new Charlotte, North Carolina warehouse to a growing nationwide dealer network, WE Cork continues to expand its reach and enhance its customer experience.
Recent innovations such as the Serenity Collection showcase digital printing on cork—delivering the beauty of wood and tile visuals while maintaining cork’s natural comfort, warmth, and acoustic benefits.
Whether for residential or commercial spaces, WE Cork products are designed to perform beautifully, sustainably, and naturally.
The WE Cork Advantage
✅ Sustainability at its Core – Cork is harvested without harming the tree, ensuring a renewable and eco-friendly resource.
✅ Comfort & Quiet – Naturally resilient and warm underfoot with excellent sound-absorbing qualities.
✅ Design Versatility – Available in a wide range of textures, colors, and digitally printed styles.
✅ Generational Expertise – Five generations of Wicander family craftsmanship behind every product.
Continuing the Tradition
Today, WE Cork stands as a leader in the North American cork industry—balancing old-world heritage with modern innovation. The company’s mission remains unchanged: to share the comfort, sustainability, and enduring beauty of cork with the world.